Merrick Pet Care

Merrick Pet Care is one of the largest premium natural dog and cat food companies in the US, known for high-quality, nutritious pet food. For over 14 years, Pieper has been a trusted marketing partner for Merrick, providing expert support in pet care digital marketing, ecommerce strategy, website development, and website design. Our agile team ensures go-to-market timelines are met, adapting quickly to launch campaigns, optimize ecommerce performance, and enhance in-store visibility. Our work includes pet brand website design, website development, content creation, ecommerce and shopper marketing, and retail marketing assets to drive sales online and in stores.

Digital Services

Website Design and UX/UI
Website Development
Website Management
Marketing & Sales Portals
Server Hosting & Management
Reporting & Analytics

Email CRM
Blogs
3rd Party Ecommerce Creative & Content
3rd Party Ecommerce Data Management
3rd Party Ecommerce Email Creative
IT Support
Copywriting

Copywriting
Collateral & Brochures
Direct Mail
Permanent POP

Temporary POP
Print Ads
Store Environments
Corporate Branding
Fulfillment & Distribution
Custom Sales Team Support

Traditional Services

Web Design and Development

We have worked with Merrick through 3 website redesigns. Our work has included UX and UI design, content, copywriting, and front-end and back-end development.

Content Management

We have managed four brand websites for Merrick Pet Care, ensuring a seamless user experience and keeping content fresh, engaging, and optimized for search. Our team also managed an internal sales asset portal, providing essential marketing materials for sales teams. Through data-driven content strategy, we delivered analytics reports with actionable insights to enhance website traffic through SEO improvements, UX updates, dev edits, and keyword optimization. Additionally, we maintained comprehensive product portfolios, ensuring that innovations, renovations, and discontinued products were all accurately reflected across digital platforms.

Ecommerce Content

Team Pieper created retailer-optimized content for Merrick Pet Care across major online marketplaces, ensuring products stand out and engage pet parents. Our team developed carousel images, enhanced content, A+ content, product videos, and custom copywriting tailored to retailer requirements. By aligning with platform best practices, we helped improve product visibility, brand consistency, and shopper engagement across pet food retailers.

Retailer Storefronts For Pet Brands

We designed, developed, and managed Amazon brand stores for Merrick, Zuke’s, and Castor & Pollux, creating a seamless shopping experience for pet parents. Our team builds custom storefronts with engaging visuals, brand storytelling, and optimized content to showcase product portfolios and enhance brand presence. By maintaining and updating these stores, Team Pieper ensures consistent branding, SEO-driven content, and an improved customer journey across online retail platforms.

Retailer Support For In-Store Shoppers

We helped Merrick stand out in brick and mortar pet stores by creating custom in-store marketing materials tailored to retailer needs. When retailers request unique assets—from print-ready signage and shelf talkers to promotional displays—we collaborated with shopper and sales teams to deliver high-quality, brand aligned material that drive engagement and sales.