Why E-Commerce Copywriting Matters

• Competitive Research: We analyze and report on your competition. This helps identify opportunities in descriptions, bullets, FAQs, enhanced content, and more.
• Keyword Research: We research the keywords you should include in your product listings. Keyword optimization drives all e-commerce copy.
• Copywriting: From adding in new keywords to crafting completely new copy, Team Pieper can help. We’ll write variations specific to each retailer based on best in class practices.
• Feedback: Whether it’s your legal team, brand team, or e-commerce sales team, we work well with others and keep track of feedback to make things easier for all teams.
• Uploading and Publishing: We can utilize Salsify, Akeneo, other PIMS, or will make changes directly in Amazon or other e-commerce retailers.

The Importance of Regularly Updating Copy and Images on eCommerce Websites

1. Improved SEO and Visibility
   • Search Engine Optimization (SEO): Fresh content helps improve search rankings as search engines - and internal retailer search engines - favor websites that regularly update their content.
   • Keywords: Regularly re-reviewing and updating copy with new keywords will allow you to use phrases that customers are currently using in their searches
2. Customer Engagement and Retention
   • Relevance: Stay up to date on current trends, seasons, and customer preferences.
   • Variety: Regular updates help keep your product page content from becoming stale.
3. Reflecting Promotions and Offers
   • Promotions: Updating your copy allows you to highlight new promotions, special offers, and discounts
   • Seasonal Changes: Update your copy and imagery to reflect holidays, seasonal changes, and special events, keeping imagery timely and appealing to customers.
4. Product Updates and New Arrivals
   • New Products: Create imagery specific to announcing new products lets customers see what are the latest items available from your brand.
   • Renovated Products: Get ahead of customers by announcing what has changed from the old product to the new product. Making sure customers are not caught off-guard lessens customer anger as well as the relationship you have with your retailer.
   • Accuracy: Keep an eye on what customers are saying - positively and negatively - and update your copy and imagery to correct incorrect statements and answer outstanding questions.
5. Enhanced User Experience
   • Design and Aesthetics: Adjust imagery and messaging to contribute to a more visually appealing and user-friendly page.
   • Navigation and Page Structure: On brand store pages where you have control - like an Amazon Brand Store - review analytics and see where people are clicking and what they are buying. Adjust content to improve user navigation in order to make it easer for customers to find what they are looking for.
6. Build Trust and Credibility
   • Incorporate Feedback: Updating content based on customer feedback shows that you value their opinions and are committed to improving their experience.
7. Staying Competitive
   • Market Trends: Regular updates allow you to stay ahead of competitors by quickly adapting to market trends and changes in consumer behavior. Don't just look at the "big boy" companies in your category. Look to see what the small start ups are doing to push the envelope and test changes to see how they perform.
   • Innovation: Continuously refreshing your site demonstrates innovation and a forward-thinking approach, making your brand more attractive to tech-savvy customers.